I got this for my dog when he suddenly developed skin and allergy issues. He was itching, licking, pink and red, and clearly miserable. We tried the vet, prescribed ointments, changed his food and eliminated the new treats he had just picked out, and while the food/treats of course helped, then I ordered this shampoo. Gamechanger! He went back to his normal coloring almost immediately after the first bath. Like, within minutes. He stopped itching and licking obsessively over the next week or two. I only did one full bath and one "paws" bath in the past month and the difference is amazing. If you're reading this in search of something, please try this shampoo! Especially before meds or shots. If I put him on something, I never would have known how easily this would be solved. It's just like with us humans - what we eat and the products we use are so crucial to our health. This is worth every penny and I've been recommending it to everyone. Thank you to the team at Aleavia!