Filtered water serves as the foundation of many skincare and haircare formulas, helping dissolve and evenly distribute water-soluble ingredients throughout a product. By removing many impurities found in untreated water, filtration helps create a cleaner, more consistent base for gentle personal care formulations.

What is Filtered Water?

Filtered water is water that has undergone purification to reduce impurities, sediment, chlorine, minerals, and other unwanted substances. In cosmetic formulations, purified or filtered water is commonly used as the primary solvent and carrier for active and botanical ingredients.

How is Filtered Water used in skincare and haircare?

Filtered water creates the liquid base of cleansers, shampoos, conditioners, lotions, serums, mists, and other water-based formulas. It helps ingredients blend evenly and gives products their desired consistency and spreadability.

What are the benefits of Filtered Water for your skin, hair, and microbiome?

Filtered water provides a clean, lightweight foundation that helps deliver hydrating and conditioning ingredients to the skin and hair. Removing unwanted impurities also helps formulators create consistent products without introducing unnecessary substances that could interfere with a carefully balanced formula.