Potassium sorbate is a preservative used to help keep water-based personal care products fresh, stable, and protected from unwanted microbial growth.

What is Potassium Sorbate?

Potassium sorbate is the potassium salt of sorbic acid. It is widely used in cosmetics, personal care, and food products to inhibit the growth of yeasts and molds.

How is Potassium Sorbate used in skincare and haircare?

It is incorporated at low levels into water-containing formulas and typically works as part of a broader preservation system.

What are the benefits of Potassium Sorbate?

Preservation is essential to product safety. Potassium sorbate helps protect a formula from spoilage and unwanted microbial contamination throughout its intended shelf life. Its role is protecting the product itself rather than acting as a skincare or haircare active.